Welcome to Ralph Li, Roxanne Roxas, Jennifer Snow, and Joline Chen’s COGN 150 Final Project Blog. So what is R2J2? To clarify, it's nothing immensely cryptic.
Essentially, Ralph + Roxanne = R2 and Jennifer + Joline = J2. We know, we know. It's not very original, but it gave us a good laugh.
If you like our not-so-subtle play on words/reference to Star Wars, then perhaps you'll find the rest of this blog interesting as well.
We are here to analyze films, cartoons, and animations in relation to disabilities in media. We hope you find the content of this blog entertaining, intriguing, and perhaps even enlightening.
Sources:
Sally Chivers, “The Horror of Becoming ‘One of Us’: Tod Browning’s Freaks and Disability,”Screening Disability, Ed, Christopher Smit and Anthony Enns," (57-64).
Paul Longmore. “Screening Stereotypes, Images of Disabled People in Television and Motion Pictures”. Why I Burned my Book, and Other Essays on Disability. Temple University Press: Philadelphia, 2003.
Nicole Markotic, “Disabling the Viewer: Perceptions of Disability in Tod Browning’s Freaks,”Screening Disability, Ed, Christopher Smit and Anthony Enns," (65-72).
Jack A. Nelson, "Broken Images: Portrayals of Those with Disabilities in American Media," The Disabiled, the Media, and the Information Age, (1-24).
Martin F. Norden, The Cinema of Isolation, A History of Physical Disability in the Movies. Rutgers University Press: New Brunswick, NJ, 1994.
etc.
This blog is a project done for UCSD's COGN150 class. We do not claim to own or hold any authority over the content discussed. Please don't sue us.
Advertisement Campaign - Target Demographic and Implementation
Target Demographic
As mainstream animated films are generally geared toward children, our target audience will be parents with children fitting the age range of 5-18 years old. This is the most prominent and influential stages among children, so our advertising campaign would be directed towards parents who wish to educate their children on important issues such as disability in the media.
Implementation
Print, Television, and digital media campaigns in various media outlets all across the country. We propose a print/advertisement campaign in prominent parenting magazines, billboard campaign, and info booths in playgrounds or other places where families might be present (e.g. stores, theaters, amusement parks, etc.). We would also like to integrate social media into bringing awareness for this campaign, such as Facebook and Twiiter that will monitor interest levels of consumers.
